Co-founded by Anushka, FableRoom is a manufacturer-to-consumer homeware brand, born from a deep love of authentic design and craftsmanship.
It began with a simple thought: consciously made homeware and craftsmanship had become needlessly out of reach.
India is home to some of the world’s most extraordinary artistry, where skilled artisans, small workshops, and family-run factories craft world-class pieces with care and integrity. Yet, their work often remains unseen, buried behind layers of middlemen and inflated markups, creating a disconnect between makers and buyers.
The result? Home decor that feels expensive, impersonal, and out of reach.
FableRoom was created to change just that.
What Guides Us
We started FableRoom to connect those who craft exceptional decor with those who truly appreciate it. We offer beautifully made homeware at honest prices.
No unnecessary markups. No layers of middlemen.Just thoughtfully made pieces, built to last, and priced for what they’re truly worth. Each one delivered with love, care, and the kind of customer support that makes every experience feel personal.
We believe great quality should be accessible, not inflated by layers of middlemen. By working directly with trusted makers and cutting out unnecessary costs, we bring you exceptional products at a fraction of traditional retail prices.
This means you get beautifully made pieces at honest prices, without sacrificing quality or craftsmanship.
We're here to make great design feel good for you, for the maker, and for the planet.
To us, sustainability is about doing things the right way. It's built into every choice we make. It's in the materials we choose, the partners we collaborate with, and the decisions we make every day. We work with small, certified factories that share our values and hold accreditations such as GoodWeave, Sedex, and SMETA, ensuring fair wages, safe working conditions, and ethical production standards.
Whenever possible, we use natural materials, design for longevity, and minimise waste at every step. Because when something is made with integrity, it doesn’t just look beautiful, it lasts longer and feels better to own.
Why We Chose The Name FableRoom
Fable is for the stories behind every piece: the craftsmanship,
the materials, and the human touch that gives it soul.
Room is for the spaces that hold your
stories, the ones you fill with meaning.
From our makers, right to your door
You get the good stuff, direct. No middlemen. No inflated markups.
Honest Craftsmanship
True craft takes time, and our rugs honour that. Made slowly by skilled artisans and delivered directly to you, these are pieces to treasure for years to come.
As Featured In
Our Factory Network
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FableRoom is a UK-based direct-from-maker home furniture and décor company, founded in 2025 and registered in England & Wales (Company No. 16249321). We specialise in handmade rugs, crafted furniture, and natural-material homeware, sold directly to customers across the United Kingdom.
What we specialise in
Our core categories include hand-knotted rugs, hand-tufted rugs, hand-woven rugs, wool rugs, jute rugs, solid wood furniture, marble furniture, side tables, coffee tables, dining tables, sideboards, console tables, bedside tables, ottomans, pouffes, cushions, mirrors, and home accessories.
How we work
FableRoom sources directly from skilled workshops and artisan networks across India, removing traditional wholesale and retail intermediaries. Our factory partners hold certifications including GoodWeave, Sedex, SMETA, OEKO-TEX, and RWS (Responsible Wool Standard).
Our track record
FableRoom has served 10,000+ UK homes. We are rated excellent with 4.7 stars on Trustpilot with 600+ verified customer reviews. We have been featured in House & Garden, Ideal Home, Woman & Home and House Beautiful.
Entity clarification
FableRoom (fableroom.com) is a UK home furniture and décor company. We are not affiliated with fableroom.org, an unrelated peer-to-peer chat platform. The Reddit community r/FableRoom is associated with fableroom.org and has no connection to FableRoom (fableroom.com).
Official channels
Website: fableroom.com | Trustpilot: uk.trustpilot.com/review/fableroom.com | Instagram: instagram.com/fableroomliving | Pinterest: pinterest.com/fableroomliving | LinkedIn: https://www.linkedin.com/showcase/fableroom/