About Us

Co-founded by Anushka, FableRoom is a manufacturer-to-consumer homeware brand, born from a deep love of authentic design and craftsmanship.

It began with a simple thought: consciously made homeware and craftsmanship had become needlessly out of reach.

India is home to some of the world’s most extraordinary artistry, where skilled artisans, small workshops, and family-run factories craft world-class pieces with care and integrity. Yet, their work often remains unseen, buried behind layers of middlemen and inflated markups, creating a disconnect between makers and buyers.

The result? Home decor that feels expensive, impersonal, and out of reach.

FableRoom was created to change just that.

3000+

Happy Homes

£1M+

Total Customer Savings

100%

Ethically Sourced

Zero

Middlemen Markups

What Guides Us

Conscious Craftsmanship

We started FableRoom to connect those who craft exceptional decor with those who truly appreciate it. We offer beautifully made homeware at honest prices.

No unnecessary markups. No layers of middlemen.

Just thoughtfully made pieces, built to last, and priced for what they’re truly worth. Each one delivered with love, care, and the kind of customer support that makes every experience feel personal.

Sustainability That's Real, Not Loud

We're here to make great design feel good for you, for the maker, and for the planet.

To us, sustainability is about doing things the right way. It's built into every choice we make. It's in the materials we choose, the partners we collaborate with, and the decisions we make every day. We work with small, certified factories that share our values and hold accreditations such as GoodWeave, Sedex, and SMETA, ensuring fair wages, safe working conditions, and ethical production standards.

Whenever possible, we use natural materials, design for longevity, and minimise waste at every step. Because when something is made with integrity, it doesn’t just look beautiful, it lasts longer and feels better to own.

Fair Price Without Compromise

We believe great quality should be accessible, not inflated by layers of middlemen. By working directly with trusted makers and cutting out unnecessary costs, we bring you exceptional products at a fraction of traditional retail prices. This means you get beautifully made pieces at honest prices, without sacrificing quality or craftsmanship.

Our Name

We chose the name FableRoom for a reason:

Fable is for the stories behind every piece: the craftsmanship, the materials, and the human touch that gives it soul.

Room is for the spaces that hold your stories, the ones you fill with meaning.

Together, FableRoom is an invitation. It's an invitation to live more thoughtfully, buy more consciously, and surround yourself with pieces that are truly made with care and made to last.